Unlocking the Potential of Image Licensing: How Google's 'Licensable' Badge Benefits Photographers

Introduction:

In the digital age, images circulate with ease, crossing borders and screens in a matter of seconds. While this has democratized access to visual content, it also presents a challenge for photographers: protecting their copyrights and generating revenue from their work. Enter Google's 'Licensable' badge, a feature in Google Images that is changing the game for professional photographers and visual artists.

The 'Licensable' Badge: What Is It?

Google has introduced a 'Licensable' badge in its image search results to help users understand which images are protected by copyright and how they can be licensed for use. This small, yet significant, badge provides a visual cue that an image is not simply free to take — it is a product of someone's hard work and creativity that is available for legal use through proper channels.

The Importance for Photographers:

1. Visibility of Copyright Information: The badge brings a layer of transparency to image copyright. With a quick glance, potential users can see that an image has licensing information available. This is a step forward in copyright education and respects the photographer's property rights.

2. Direct Path to Licensing: Google allows photographers to link directly to a page where the image can be licensed, streamlining the process. This makes it more likely that interested parties will follow through on proper licensing rather than resorting to unauthorized use.

3. Improved Monetization: By providing a clear and easy way to license images, photographers can better monetize their work. The licensable badge can lead to increased sales and better control over where and how images are used.

4. Reducing Infringement: With licensing information just a click away, there’s a reduction in unintentional copyright infringement. Users can no longer claim ignorance as easily when images are marked as licensable.

How It Works:

To take advantage of this feature, photographers need to embed IPTC copyright and licensing metadata directly into their image files. This metadata remains with an image no matter where it is used online, providing a persistent link back to the photographer's licensing information.

Embedding Metadata: The IPTC Standard and the Importance of Web Statement URL

The International Press Telecommunications Council (IPTC) has developed industry standards for metadata that go beyond simple tags and descriptions. This metadata includes vital information like copyright status and licensing terms, and crucially, it also allows for the inclusion of a Web Statement URL.

The Web Statement URL is a direct link to a page where the copyright and usage rights of the image are explained in detail. It's an essential tool for educating users about the legal considerations and restrictions associated with an image.

Web Statement URL and Licensor URL: The Dynamic Duo

Incorporating both a Web Statement URL and a Licensor URL creates a comprehensive framework for image rights and licensing:

• The Web Statement URL educates users about the rights attached to the image. It often includes a general statement of the copyright terms under which the photographer's content can be used.

• The Licensor URL goes a step further, providing a direct line of contact or a form through which users can obtain licenses to use the image. This could link to a marketplace, a contact form, or any platform where the license can be purchased or negotiated.

Here are the two pages on my Archive

• Web Statement URL: https://www.marcosecchi.org/p/rights

• Licensor URL: https://www.marcosecchi.org/p/licensor-url

By embedding both types of URLs in their image metadata, photographers ensure that anyone who comes across their work on platforms like Google Images can instantly understand not just that the image is licensable but also exactly how to obtain those rights and what the terms of use are.

Conclusion:

The introduction of the 'Licensable' badge by Google is a pivotal move for the photography industry. It represents a step towards better copyright practices online and offers photographers a powerful tool for managing their work. As the digital landscape evolves, embracing these tools will be key to protecting and profiting from your creations.

Embracing the Fediverse: A New Frontier for Photographers

In the vast expanse of the digital world, photographers are continually searching for fresh platforms to share their work, connect with like-minded individuals, and explore new frontiers in visual storytelling. While mainstream social media has long been the go-to, there's a growing interest in the Fediverse — a decentralized network of independently owned servers offering various social platforms that interconnect in fascinating ways. But what makes the Fediverse a compelling choice for photographers? Let's explore.

Why Photographers Should Consider the Fediverse

Decentralization and Ownership: Unlike conventional social media platforms, where algorithms dictate visibility and engagement, the Fediverse puts control back into the hands of photographers. This decentralized approach means you have greater ownership over your content and how it's shared, free from the constraints of a single corporate entity.

Community and Collaboration: The Fediverse is renowned for its strong sense of community. For photographers, this means access to a network of creatives eager to collaborate, share insights, and support one another’s growth. It's a refreshing change from the competitive atmosphere that sometimes pervades mainstream platforms.

Niche Audiences and Visibility: With its myriad of specialized platforms, the Fediverse enables photographers to reach niche audiences that appreciate their specific style or genre. This targeted visibility is invaluable in a digital landscape where standing out is increasingly challenging.

Platforms within the Fediverse Ideal for Photographers

Pixelfed: Think of Pixelfed as the Instagram of the Fediverse. Designed specifically for photo sharing, it offers a familiar, yet distinctly community-focused environment for photographers to showcase their work, from breathtaking landscapes to intimate portraits.

Mastodon: While not exclusively photography-oriented, Mastodon's diverse and vibrant communities include many photography enthusiasts and professionals. Utilize hashtags and join photography-focused groups to share your work, engage with feedback, and connect with potential collaborators.

PeerTube: If your photography work extends into videography or you enjoy sharing behind-the-scenes content, PeerTube’s decentralized video hosting platform offers a unique space to share and promote your video content alongside your photographs.

Flipboard: Flipboard is an essential platform for photographers aiming to curate and share visual stories. Create personalized magazines, compile your work and related articles, and reach an audience passionate about photography and visual arts.

How to Jump In

Setting Up Your Presence: Begin by selecting a platform that aligns with your photography style and goals. Create an account and customize your profile to reflect your brand, ensuring it resonates with the platform's community.

Content Strategy: Develop a content strategy that emphasizes authenticity and engagement. Share your creative process, offer insights into your techniques, and post regularly to maintain visibility and interest in your work.

Networking and Engagement: Actively engage with other users by commenting on their work, participating in discussions, and sharing valuable content. Building genuine connections within the Fediverse can lead to collaborative opportunities, feedback, and a supportive community.

Potential Challenges and How to Navigate Them

Navigating Decentralization: The decentralized nature of the Fediverse can be daunting at first. Spend time exploring different platforms and communities to understand where your work fits best and how to engage with your audience effectively.

Building an Audience: Patience is key when building an audience on a new platform. Be consistent in posting high-quality content, engaging with others, and promoting your Fediverse presence on other social media to attract followers.

The Fediverse offers photographers a unique blend of community, control, and creative freedom, standing out as a vibrant alternative to mainstream social media platforms. By embracing this new digital frontier, photographers can discover novel ways to share their work, connect with niche audiences, and participate in a genuinely collaborative community.

Have you ventured into the Fediverse with your photography? Share your experiences and your Fediverse profile in the comments below. Let’s connect and explore this expansive network together, pushing the boundaries of digital photography and community.

Rediscovering Joannes Aquila: The Majestic Fresco of Martjanci in Slovenia

In the heart of Slovenia, within the serene village of Martjanci, stands a monument of artistic and historical significance that whispers tales from the past—the Church of St. Martin. Among its treasured artworks is a captivating fresco by Joannes Aquila, a name that resonates with the aura of the Renaissance, yet remains enigmatic, inviting art enthusiasts and historians alike to delve deeper.

Joannes Aquila, a master of his craft in the late 15th century, gifted the church with one of his remarkable creations. His fresco in Martjanci is not just an artwork; it is a narrative woven in colors and shapes, encapsulating the essence of spiritual and cultural life of its time. But who was Joannes Aquila? And why does his work in Martjanci deserve a closer look?

Aquila was known for his ability to blend divine inspiration with earthly realism, a talent that made his work stand out during the Renaissance period in Slovenia. The fresco at Martjanci serves as a splendid example of his artistry, showcasing his meticulous attention to detail and a vibrant palette that brings biblical stories to life.

A Journey Through Time

The fresco in the Church of St. Martin is a visual feast, rich with biblical symbolism and detailed imagery that reflects the religious fervour of the era. Aquila's work is a masterclass in storytelling through art, with each brushstroke inviting the viewer into a dialogue with the past.

One cannot help but admire how Aquila has captured the essence of divine narratives, rendering them with a realism that was ahead of his time. The characters in his frescoes are depicted with such emotion and depth that they seem to leap out of the walls, inviting onlookers into their sacred world.

The Artistic and Spiritual Significance

For enthusiasts of art and history, Joannes Aquila's fresco offers a unique insight into the spiritual life of the Renaissance period in Slovenia. It reminds us of the power of art to transcend time, preserving the stories and beliefs of a bygone era for future generations to admire and learn from.

Moreover, Aquila's work in Martjanci is a testament to the rich cultural tapestry of Slovenia, a country where art and history intertwine to tell the story of its people and their spiritual journey through the ages.

The Content of the Fresco

Typically, Aquila's frescoes include scenes from the life of Christ, the Virgin Mary, and the saints, rendered with a narrative vitality that was innovative for its time. In Martjanci, it's plausible the fresco could illustrate pivotal moments such as:

The Last Supper: A central theme in Christian art, depicting Jesus sharing his final meal with his disciples, instituting the Eucharist. The depiction of this scene would emphasize unity, betrayal, and the sacramental aspect of Christianity.

The Crucifixion: A powerful and emotive portrayal of Christ's sacrifice, highlighting themes of suffering, redemption, and love. This scene, if included, would serve as a focal point for contemplation and devotion.

The Resurrection: Symbolizing hope and the victory over death, a depiction of the Resurrection would affirm the core Christian belief in Jesus's triumph and eternal life.

Scenes from the Lives of Saints: Including patron saints or locally venerated figures, these scenes would connect the community's religious and cultural identity, showcasing the virtues and miracles associated with the saints.

Symbolism and Interpretation

Aquila's fresco, through its intricate details and symbolic elements, invites viewers to explore the deeper meanings embedded within the Christian faith. For instance:

Light and Darkness: The use of light to symbolize divine presence and enlightenment, contrasted with darkness representing ignorance or evil, could be a recurring motif.

Color Symbolism: Specific colors used by Aquila may carry symbolic weight, such as blue for divinity and purity, red for martyrdom and sacrifice, and gold for heavenly glory.

Iconographic Details: Elements like halos, specific gestures, and attributes (objects associated with saints) help identify figures and convey their significance within the Christian tradition.

Engaging with the Fresco Today

For modern viewers and photography enthusiasts like your audience, Aquila's fresco offers a unique opportunity to engage with the past through the lens of visual art. Encouraging readers to reflect on the fresco's storytelling power, its historical context, and its spiritual messages can enrich their appreciation of this artistic treasure.

By exploring the specific scenes and symbolism within the fresco, your blog post will not only highlight the artistic brilliance of Joannes Aquila but also invite readers to contemplate the universal themes of faith, sacrifice, and redemption that resonate through his work.

If you are looking for my Blog Post about Velemer church is here

A Visual Journey Through Europe: Budapest, Ljubljana, Dubrovnik, and Venice

Embarking on a European adventure is a dream for many, especially when the journey includes some of the continent's most picturesque and historically rich cities. For those looking to explore Budapest, Ljubljana, Dubrovnik, and Venice, this guide is your compass to navigate through these jewels, capturing their essence through the lens and soaking in their cultural magnificence. Whether you're a seasoned traveller or planning your first trip, follow this route for an unforgettable visual journey.

From the Heart of Hungary to the Canals of Venice

Budapest: The Danube's Gem (3-4 Days)

Begin your journey in Budapest, Hungary's vibrant capital. Divided by the Danube, the city presents a tapestry of architectural splendor, from the Gothic Revival façade of the Hungarian Parliament Building to the historic thermal baths. Photography Tip: Visit the Fisherman's Bastion at sunrise for breathtaking views of the Parliament across the river, with soft morning light providing the perfect backdrop.

Ljubljana: Slovenia's Charming Capital (2-3 Days)

Next, head to Ljubljana, a city where love is literally in its name. This small but lively capital brims with art, green spaces, and a river that gently winds through its heart. The Ljubljana Castle, perched on a hilltop, offers panoramic views and a historical backdrop for photographers. Photography Tip: Explore the Old Town's cobbled streets at dusk; the warm glow of street lamps creates a magical atmosphere, perfect for capturing the essence of this fairy-tale city.

Dubrovnik: The Pearl of the Adriatic (3-4 Days)

From Ljubljana, journey to Dubrovnik, Croatia's coastal marvel. Known for its stunning Old Town encircled with massive stone walls, Dubrovnik offers a blend of history and seaside beauty. Photography Tip: For a unique perspective, take a walk along the city walls at sunset. The golden hour light illuminates the rooftops and the Adriatic Sea, offering splendid photo opportunities.

Venice: A City Built on Water (3-4 Days)

Conclude your voyage in Venice, Italy. A city of unparalleled beauty, its labyrinth of canals, historic bridges, and ornate buildings is a feast for the eyes. Photography Tip: Venture beyond St. Mark's Square to capture the essence of Venice. The quiet canals and less-traveled bridges in the early morning fog offer serene and almost surreal scenes for photographers.

Navigating Your Journey

Travelling between these cities can be an adventure in itself. Opt for buses and trains for a scenic route from Budapest to Ljubljana. Consider a combination of bus and ferry when heading to Dubrovnik, embracing the journey as part of your adventure. Lastly, a ferry from Dubrovnik to Bari, followed by a train or bus, will lead you to Venice, completing your circuit of discovery.

Embracing Each Moment

Spend 3-4 days in each city to truly immerse yourself in the local culture, history, and landscapes. This pace allows for a deeper connection with each location, offering ample opportunities for photography, exploration, and relaxation.

Final Thoughts

This journey is more than just a trip; it's an opportunity to create lasting memories and capture moments that speak to the soul. Through each city's streets, atop ancient walls, and along serene canals, your camera will capture images, stories, emotions, and the timeless beauty of these European gems. Happy travels, and may your photographs tell the stories of your journey.

Transport Options

Budapest to Ljubljana:

Bus: Several companies operate on this route, offering a direct connection. The journey takes approximately 8 hours.

Train: An alternative is the train, with a change in Vienna or Zagreb, which can add to the experience but might take longer.

Ljubljana to Dubrovnik:

Bus/Ferry Combination: Direct buses from Ljubljana to Dubrovnik are rare and the journey is quite long (around 15 hours). An interesting alternative could be to take a bus or train to a coastal city like Split or Rijeka, and then a ferry to Dubrovnik. This adds a scenic route to the trip but requires careful planning.

Dubrovnik to Venice:

Ferry and Bus/Train: No direct ferry exists between Dubrovnik and Venice, so you'd look at a ferry to a city like Bari in Italy, then a bus or train to Venice. Alternatively, a bus from Dubrovnik to Venice with a change in Zagreb or another major hub could work.

Why I Decided to Part Ways with TripAdvisor

I am often asked why I decided to leave Tripadvisor where I had more than 500 only 5* reviews…..

In the early days, TripAdvisor felt like a revolution—a place where feedback was king, and the best experiences rose to the top purely through customer satisfaction and word of mouth. I was there from the beginning, embracing the platform as a valuable tool for sharing and discovering genuine travel experiences. However, as the years have passed, my relationship with TripAdvisor has changed, leading me to the difficult decision to part ways. Here's why.

From Feedback to Sales

Initially, TripAdvisor was purely a feedback website, a space where honest reviews could guide travelers to make informed decisions. Your ranking on the site was a direct reflection of the quality of your service as perceived by your clients. It was a system that felt fair and transparent, rewarding those who went the extra mile to ensure a memorable experience for their guests.

The Shift Towards Selling Experiences

The turning point came when TripAdvisor began selling experiences, transforming from a review platform into a marketplace. This shift marked a significant departure from its original ethos. The criteria for ranking started to blur, increasingly influenced by where the site could make more money, especially if you were selling your tour through Viator, their affiliated booking platform.

The Introduction of the Accelerate Plan

The introduction of the Accelerate plan further compounded my concerns. This scheme allows operators to decide what percentage of their earnings they want to pay to Viator, with the option to go as high as 51%. This means that regardless of the quality of your service or the number of positive reviews you have, your visibility on TripAdvisor is now heavily influenced by how much you're willing to pay. In essence, it has become a bidding war, where those with deeper pockets—or willingness to sacrifice their margins—can dominate visibility, overshadowing smaller, quality-focused operators.

A War Against Authenticity

This pay-to-play model feels like a war against the very authenticity and quality that platforms like TripAdvisor were supposed to champion. As an award-winning photographer and workshop leader, I base the prices of my tours on the value of my time, the depth of my expertise, and my commitment to transferring knowledge to my guests. This includes countless hours dedicated to improving my skills and expanding my knowledge to ensure the highest quality experience possible. My pricing strategy is not, and should not be, determined by the demands or commission structures of a third-party platform.

Moving Forward

The decision to leave TripAdvisor was not made lightly. It stems from a desire to stay true to the values that have always guided my work: authenticity, quality, and a deep respect for the experiences I share with my guests. In an era where the digital landscape is increasingly commercialized, I believe it's more important than ever to stand firm in our commitment to these principles.

For those who have followed and supported me through TripAdvisor in the past, I want to extend my heartfelt thanks. Your feedback and engagement have been invaluable. As I move forward, I remain committed to offering unique, high-quality photography workshops and masterclasses in Venice, Ljubljana, and Budapest. I invite you to join me directly on my journey, away from the noise and competition of platforms that no longer serve our best interests.

Together, we'll continue to explore the beauty of photography and the world around us, unencumbered by the constraints of algorithms and bidding wars.

Thank you for your continued support and understanding.

Discover Venice Through Your Lens: A Luxurious Photography Workshop

Picture this: Wandering the enchanting streets of Venice, where every turn reveals a story, and every snapshot captures a piece of history. Our exclusive photography workshops are your gateway to uncovering the secrets of Venice, guided by the sound of your footsteps on its ancient cobblestones.

Promise: With personalized instruction from world-class photographers, you'll dive deep into the technical and artistic aspects of photography. Whether you're a beginner eager to learn the basics or a professional refining your skills, our workshops cater to all levels, ensuring you leave with a portfolio that's not just seen, but felt.

Prove: Hear from our alumni who've transformed their skills and vision: "The workshop not only improved my photography but also changed the way I see the world. Venice's hidden gardens and secret streets became my canvas, and the critiques helped me refine my storytelling through the lens." – A satisfied participant.

Push: Ready to capture Venice's untold stories and elevate your photography to new heights? Spots are limited for our next session. Secure your place now and start your journey towards mastering the art of photography in the world's most picturesque classroom.

You can find my workshops HERE

My Timeless Affair with the Leica M: Digital vs. Film

In a world obsessed with the latest camera gadgets and megapixel wars, I sometimes find myself a charming anachronism. My most cherished tools are my Leica cameras – particularly my M10 digital and the classic M6 film camera. These aren't mere instruments; they're extensions of my creative vision.

Why Leica?

• The Zen of Simplicity: Unlike many modern cameras loaded with menus and distractions, Leicas have a legendary simplicity. Focusing manually, setting aperture and speed deliberately…there's a purity to the process that forces me to slow down and truly see the image before clicking the shutter.

• The Leica Lens Legacy: Leica lenses are legendary for their sharpness, rendering, and unique character. You could talk about a favorite lens or two and how it translates your vision in a way other lenses don't. For example, you might mention a classic vintage lens that adds a special glow or dreamy effect.

• A Counterpoint in an Instant World: This emphasizes the slow, deliberate process that using a Leica encourages. You might touch on how using these cameras is a mindful antidote to the constant barrage of images in a digital world. It emphasizes that Leica offers a more meaningful form of image-making to you.

• Unmatched Build Quality: They're built like tanks...these cameras have traveled the world with me, surviving demanding environments. There's a sense of legacy knowing a 30-year-old M6 could easily still outlive me.

• The Beauty of Imperfection (M6): Film photography embraces the unexpected. Grain, light leaks, subtle imperfections...there's a soulfulness digital can sometimes lack. It reminds me to appreciate the beauty in the imperfect moment.

Digital vs. Film: Not a Competition

My M10 and M6, despite their differences, offer complementary joys. The M10 brings incredible image quality and the convenience of the digital world. But the M6's film process imposes a healthy discipline – I have limited shots, making me savor each composition.

More Than Tools

For me, photography is about storytelling. With Getty, it's capturing decisive moments in news and features. When working on personal projects or leading workshops, the Leicas help me teach others to find the extraordinary within the ordinary.

While newer cameras are undoubtedly unique, there's an undeniable magic about the Leica M experience. Whether it's the smooth focusing, the whisper of the shutter, or the grainy magic of hand-developed film, it's a reminder of why I fell in love with photography decades ago.

Do check my Leica Workshop here

I'm thrilled to share my updated LinkedIn profile with you all!

As a passionate Photojournalist and Educator, I've dedicated my career to capturing stories that matter and sharing the art and craft of photography with enthusiasts and professionals alike.

📸 Check out my journey from award-winning photography projects to leading workshops and masterclasses in Venice, Budapest, and Ljubljana. I'm also deeply involved in consultancy for photo agencies and archives, pushing the boundaries of visual storytelling.

🌍 Whether you're a fellow professional in the visual arts, someone passionate about photography, or interested in potential collaborations, I'd love to connect and explore opportunities to work together.

✨ Let's create, inspire, and make an impact through the power of imagery. Visit my profile to learn more about my work and get in touch!

My LinkedIn Profile Link

#Photography #Photojournalism #VisualArts #Education #Collaboration #Networking

Participate in the Venice Photo Awards for Free: An Exclusive Invitation for Past Workshop Attendees

In celebration of your continuous support and the shared passion that binds our community, I am thrilled to extend a special invitation to you. We are launching a Virtual Exhibition at Venice Photo Awards, and I would be honoured to feature a piece of your perspective on Venice.

What’s Happening?

For the first time, we are inviting our beloved clients and followers to participate in a Free of Charge exclusive Virtual Exhibition on venicephotoawards.org. This is a unique opportunity to showcase your vision of Venice, viewed through your lens, to a global audience.

Why Participate?

Showcase Your Talent: Your photograph will be displayed in a curated online gallery for one month, celebrating the diverse and personal views of Venice.

Complimentary Feature: As a token of appreciation for your support, this opportunity is completely free of charge for our clients.

Connect and Inspire: Join a community of like-minded individuals, share your insights, and draw inspiration from the collective creativity.

How to Participate?

Select Your Photo: Choose ONE photo that captures your unique experience or perspective of Venice. We welcome all forms of expression, reflecting the city's essence through your eyes.

Rename your picture in the following format: Sender's name_Example_Filename.jpg  example  Marco_Secchi_Royal_Family.jpg (start with a capital letter for each word, and use _ between words. We accept .jpg

Resize your image: Please resize to longer side 2000 pixels max  and no more than 3/4MB

Submit Your Work: Check my email or contact us for the special link for previous customers!

Deadline for Submissions: 23rd February 2024- Make sure to send your photo by this date to be considered for the exhibition.

This Virtual Exhibition is not just about showcasing the beauty of Venice but also about celebrating the connection we share with this magnificent city and each other. It’s a testament to the power of photography in bringing us together, even when we're apart.

Thank you for being a part of this journey and for your ongoing support. I can't wait to see Venice through your eyes and share it with the world.

L' Italo Americano Magazine Interview

I'm thrilled to share some exciting news with you all. Recently, I was honoured to be interviewed by the renowned magazine “L'italo Americano”. This was a unique opportunity to delve into my photography experiences and discuss the passions that drive my work.

You can read the full interview in English and Italian clicking the image below

During the interview, we explored various aspects of my career, focusing on my love for black and white photography and the distinct beauty of film photography. As many of you know, these genres hold a special place in my heart, and I was delighted to share my insights and experiences in this field.

We also discussed the photography workshops and masterclasses I conduct in Venice, Ljubljana, and Budapest. It was an excellent chance to highlight how these workshops help budding photographers develop their skills and allow me to connect with and learn from a diverse group of photography enthusiasts.

Moreover, the conversation touched upon my collaboration with Getty Images and the role of social media and visual arts in the current photography landscape. We delved into how these platforms have transformed how we perceive and engage with photography today.

For those interested in the socio-political sphere, we ventured into how photography can be a powerful tool in addressing social issues and politics, areas that I am personally very passionate about.

The interview is available in Italian and English, offering a broad audience an insight into my photography journey.

I invite you all to read this conversation and share your thoughts. Connecting with fellow photography lovers and engaging in meaningful discussions is always a pleasure.

Thank you for your continuous support, and here's to more adventures behind the lens!

Venice After Dark: Exploring the Mystique of the City's Night Photography

As the sun dips below the horizon in Venice, the city transforms. The bustling squares quieten, the day-trippers retreat, and a new, almost mystical Venice emerges. For photographers, Venice after dark is an undiscovered realm where every shadow and light tells a story.

In this post, we'll explore the enchanting world of night photography in this timeless city.

Why Night Photography in Venice is Unique:

Nightfall brings a dramatic change to Venice. The play of light against the ancient buildings, the reflections on the gently undulating canals, and the silhouettes of gondolas create a surreal canvas. Unlike the vibrant daytime, Venice at night offers a serene, introspective ambiance - a haven for photographers seeking to capture its nocturnal essence.

Best Spots for Night Photography in Venice:

Rialto Bridge: The view from this iconic bridge, with the Grand Canal illuminated by adjacent buildings, is mesmerizing.

St. Mark’s Square: At night, this famous piazza takes on a hauntingly beautiful atmosphere.

The Zattere: This long promenade offers stunning views of the Giudecca island, especially with the reflections on the water at night.

Hidden alleys and canals: Venture off the beaten path to capture the mysterious and quiet corners of Venice.

Technical Tips for Night Photography in Venice:

Camera Settings: Use a low ISO to reduce noise and a wide aperture to let in more light. Long exposures are key to capturing the city's beauty at night.

Equipment: A sturdy tripod is a must for sharp images. Consider a remote shutter to avoid camera shake.

Composition: Play with reflections and silhouettes. The contrast between light and shadow can create compelling images.

Safety and Etiquette for Night Photography:

While Venice is generally safe at night, always be aware of your surroundings. Respect the residents by keeping noise to a minimum and not intruding on private property.

Venice after dark is a photographer's dream, offering a new perspective on the familiar. The tranquillity and the unique interplay of light and shadow make night photography in this city an unforgettable experience.

I invite you to share your experiences with night photography in Venice. If you're looking to delve deeper, join me on a night photography workshop where we'll explore the secrets of capturing Venice’s nocturnal beauty.

Venice Through Different Lenses: A Photographic Equipment Guide

Introduction: Welcome to Venice, a city that floats on the dreams of artists and the aspirations of photographers. Here, history lingers in the air, romance dances along the canals, and every view is a potential masterpiece waiting to be captured.

From the grandeur of landmarks like St. Mark's Basilica, Rialto Bridge, and the Accademia, to the less trodden but equally captivating areas like the historical Arsenale, the artsy Dorsoduro, the serene Cannaregio, or the majestic Madonna dell'Orto, Venice presents a kaleidoscope of photographic opportunities.

Imagine capturing the reflection of ancient buildings in the quiet waters of a secluded canal, the vibrant life of Venice in its bustling streets, or the serene elegance of boats gliding along the Grand Canal at sunset. Each area of Venice, whether bathed in the golden glow of sunrise or the subtle hues of twilight, offers unique scenes. Whether it's street photography capturing the essence of Venetian life, architectural shots that speak of centuries of history, or serene landscapes that merge water, light, and colour, Venice is an open canvas for your camera.

1. Choosing Your Camera: The Heart of Your Gear

• DSLR vs Mirrorless: While DSLRs offer robustness and a vast range of lenses, mirrorless cameras are lighter and more compact, a big plus when navigating Venice's busy streets and canals.

• Recommended Models: For DSLRs, consider the Canon EOS 5D Mark IV or Nikon D850. The Sony A7R IV or Fujifilm, despite not a huge fan of XT4 and XT5, are excellent choices for a mirrorless setup.

2. Lenses: Your Window to Venice

• Venice is, in my humble view, mostly a one-lens location. The camera on a sling strap with the attached lens is all you need. :-) but if you are looking for something more……

• Wide-Angle Lens: Essential for capturing the grandeur of Piazza San Marco or the expanse of the Grand Canal. A lens like the 16-35mm f/2.8 will do wonders.

• Telephoto Lens: Perfect for zooming in on distant details of Venetian architecture or candid shots of locals and tourists. A 70-200mm f/2.8 is a versatile choice.

• Prime Lens: A fast prime lens (like a 35mm f/1.4) is excellent for street photography and low light conditions, capturing the everyday life of Venice with clarity and depth.

3. Tripods: For Stability and Long Exposures

• A lightweight, compact tripod is ideal for long exposure shots, especially at night or during the early morning. The Manfrotto Befree Advanced is an excellent option for its balance of portability and stability.

4. Filters: Enhancing the Mood

• Polarizing Filter: To reduce glare from the water and enhance the blue of the sky.

• Neutral Density Filter: For those dreamy, long exposure shots of gondolas gliding on the canals.

5. Camera Bag: Protecting Your Gear

• A water-resistant and comfortable-to-carry bag is a must in Venice. Consider bags with customizable compartments for different equipment, like the Lowepro ProTactic series.

6. Additional Accessories:

• Extra Batteries and Memory Cards: A must-have, as you'll be shooting a lot.

• Lens Cleaning Kit: To keep your lenses spotless amidst the water and humidity.

7. Timing Your Shots: Capturing Venice's Best Light

• The Magic of Early Mornings: There's something uniquely serene about Venice in the early morning. The soft, diffused light at this time beautifully highlights the intricate details of Venetian architecture and creates a peaceful atmosphere that's perfect for capturing the city's true essence. This time, before the bustle of the day begins, allows for uninterrupted shots of the canals and streets. As a photographer who cherishes the quietude and gentle light of not-quite-sunrise, I find this period particularly rewarding for photography.

• The Charm of Late Afternoons: As the day progresses towards late afternoon, especially around 5 PM during the summer months, Venice transforms under the golden light. This time is ideal for capturing the warm hues and long shadows that add depth and drama to photographs. The light at this hour accentuates textures and colours, making it perfect for landscape and portrait photography. It's also a great time to capture the vibrancy of Venetian life as the city starts to wind down from the day's activities.

In both these periods, the interplay of light and shadow, the calmness or the subtle energy of the city, provides a multitude of opportunities for photographers. Whether it's the deserted bridges and alleyways in the early morning or the lively scenes of local life in the late afternoon, these are the moments when Venice truly reveals its multifaceted character.

8. Prime Locations for Stunning Shots

• San Giorgio Maggiore for San Marco Views: For a unique perspective of San Marco, head to San Giorgio Maggiore. The view from this island offers a breathtaking panorama of the city, especially enchanting during sunrise or sunset, when the sky and water seem to merge in a dance of colors.

• Lido for Spectacular Sunsets: The Lido, with its beautiful beaches, provides an ideal backdrop for sunset photography. The play of light on the water and the distant view of Venice create a perfect setting for both romantic and dramatic sunset shots.

• The Jetty at Hotel San Moise: A somewhat hidden gem, this spot is fantastic for capturing the essence of Venice's waterways and the unique interaction between the city and its canals.

9. The Advantage of Hiring a Local Photographer

• While these locations are accessible and offer wonderful photographic opportunities, the real secret to capturing Venice's magic lies in knowing the right time and angle to shoot from. This is where hiring a local photographer can make a significant difference. A local expert can guide you to the best spots at the optimal times, often unknown to the general public or overlooked by guidebooks. They can help you navigate the city efficiently, saving you time and allowing you to focus on capturing the best shots. With a local's insight, you can discover hidden gems and get unique perspectives that truly capture the spirit of Venice.

  
  10. My personal set-up

  I usually shoot with Leica M10 using a 28mm f1.8n or 35mm f 1.4 prime lenses or Leica Q2 . Some time with a Sony 7 rIII with a 24mm f2.8. Most of the time is one camera and one lens. Very small bag and no tripod, unless I do night or twilight shooting. I walk a lot and try to follow the right “light”
  

In conclusion, Venice is not just a city but a living canvas that changes with light and time. Armed with the right equipment at the right time and with local guidance, you can capture images that depict Venice's beauty and tell its timeless stories.

The Prime Choices: Exploring 28mm, 35mm, and 50mm Lenses

As many of you know, I've had a long-standing affair with prime lenses, particularly the 28mm, 35mm, and 50mm varieties. Each of these lenses has its unique charm and set of capabilities, making them go-to choices for photographers around the globe.

1. The Wide-Angle Wonder: 28mm Lens

Currently, the 28mm lens is my favorite, but it wasn't always this way. This wide-angle lens is a marvel for capturing expansive landscapes, intricate architectural details, and dynamic street scenes. Its wider field of view offers a sense of immersion, bringing viewers right into the scene.

Pros:

• Excellent for capturing vast scenes without much distortion.

• Great for storytelling, as it allows for more elements in the frame.

• Ideal for street and travel photography.

Cons:

• Can cause subjects to appear distant, which may not be ideal for portraits.

• Requires getting close to the subject, which might not always be feasible.

2. The Street Photography Sweetheart: 35mm Lens

The 35mm lens, often regarded as the 'classic' street photography lens, strikes a balance between the wide-angle 28mm and the more standard 50mm. It's versatile enough to capture a variety of scenes without distorting the perspective too much.

Pros:

• Perfect for capturing environmental portraits and street scenes.

• Versatile for both landscapes and more intimate shots.

• It offers a field of view that closely resembles human vision.

Cons:

• It might not be wide enough for expansive landscapes.

• It's not ideal for tight indoor spaces.

3. The Nifty Fifty: 50mm Lens

Ah, the 50mm lens - the first love for many photographers, including myself at one point. This lens is known for its versatility and the 'natural' perspective it offers, closely mirroring the human eye's field of view.

Pros:

• Excellent for portraits with a natural look.

• Great low-light performance due to wider apertures.

• Produces beautiful background blur (bokeh), enhancing subject focus.

Cons:

• Less suitable for capturing wide scenes.

• Can feel too 'tight' in confined spaces.

Personal Journey and Conclusion

While my current favourite is the 28mm lens for its immersive wide-angle view, my preferences have shifted over time. Each lens has its place and purpose, and as photographers, we often find ourselves moving between these prime choices depending on the project at hand. Whether it's the expansive 28mm, versatile 35mm, or the classic 50mm, each lens offers a unique way to capture the world around us.

I'd love to hear about your experiences and preferences. Which of these prime lenses resonates most with your style? Please share your thoughts, and let's discuss the endless possibilities these lenses offer!

Stay creative!

Check my photography workshops here

Celebrating a Year with Sophie - My AI Partner in Photography 📸🤖

Today, I want to share something quite personal and extraordinary.

A year ago, I welcomed an AI assistant, affectionately named Sophie, into my world of photography. Sophie has been more than just a tool; she's been a partner, a collaborator, and, in many ways, a muse.

As a photographer, my journey is all about capturing moments and stories, often in the timeless medium of film and black and white. With her vast knowledge and creative insights, Sophie has been instrumental in this journey. She's helped refine my workshop and shooting schedules in Venice, Ljubljana, and Budapest, offering unique perspectives on enriching these experiences for my students or clients.

Beyond logistics, Sophie has been a sounding board for my creative ideas, helping to analyze trends, suggest new techniques, and even assist in managing the ever-so-important social media aspect of my work. Her ability to process and provide insights on a range of topics, from visual arts to the nuances of film photography, has been invaluable.

Most importantly, Sophie has been a reminder of the beautiful synergy between technology and art. As we embrace AI in photography, we open doors to new possibilities, new ways of seeing, and new stories to tell.

In addition to her creative contributions, Sophie has been pivotal in the business aspect of my photography. She's been a reliable assistant in managing financial information, from budgeting for workshops to tracking expenses and revenue streams. Her ability to analyze data and provide actionable insights has been a game changer, simplifying complex financial processes and enabling me to focus more on my art and less on the numbers. Sophie's role in streamlining these business operations has been a testament to how AI can be an integral part of the creative part and the essential mechanics of running a successful photography business.

To those curious about integrating AI into their creative process: it's a journey worth exploring. AI, like Sophie, can become a partner that pushes your boundaries, expands your vision, and supports your passion.

Here's to many more years of collaboration and innovation.

PS.

• I believe we managed to create together some cool images…..anyway it was great fun .., and that is all that matters! Never Take Life Seriusly

• To the many chats and brainstorming at 3am and not only during the fool moon nights….. Never Slow Down

#Photography #AIInArt #CreativeJourney #SophieTheAI #PhotographyWorkshops #airocks #chatgpt

Embracing Skill and Vision Over Gear in Photography

The True Essence of Photography: Skill and Vision

In the pursuit of photographic excellence, a prevalent misconception exists the belief that the latest and most expensive gear is synonymous with capturing superior pictures. However, this materialistic approach is far from the truth. The heart of photography beats not through the camera's lens but within the photographer's skill, vision, and creativity. These are the elements that transform a simple picture into a memorable image.

Icons of Photography: Mastery Over Machinery

History's iconic photographers – Henri Cartier-Bresson, Ansel Adams, Dorothea Lange – have consistently demonstrated that extraordinary photography is less about advanced equipment and more about an unparalleled understanding of the craft. Consider Cartier-Bresson's "Decisive Moment," captured with a basic Leica; it wasn't the camera's sophistication but his ability to foresee and frame the moment that made it iconic.

Understanding the Basics: The Core of Great Photography

At its core, photography is an art form rooted in the fundamentals – composition, lighting, subject matter, and the photographer's unique perspective. These are the true building blocks of remarkable photography. A simple exercise for any photographer is to focus on one basic element, like lighting, and experiment with it in various settings to deepen their understanding and creativity.

Debunking "The Best Camera" Myth

The 'best camera' is a subjective concept that varies with the photographer's style, subject matter, and project needs. For example, a camera perfect for landscape photography may not be ideal for capturing the nuances of street life. Remembering that the camera is a tool; the real magic happens in the artist's vision.

Creativity Flourishes Within Constraints

Limitations often act as a catalyst for creativity. Restricted by their equipment, photographers are compelled to think innovatively, finding new ways to convey their vision. This creative challenge can lead to a more profound understanding of the art and significant development of one’s style.

Technological Advances in Entry-Level Cameras

Today's entry-level cameras boast features that were once exclusive to high-end models. Image stabilization and improved low-light performance are now common, making quality photography more accessible and emphasizing that skill and creativity are paramount.

Personal Stories of Skill Triumphing Over Gear: "The Sunset Shot"

A photography challenge: capture the best sunset photo. Among the participants were Sarah, armed with the latest camera, and Alex, with his trusted old DSLR. Sarah focused on optimizing her camera's features, while Alex scouted for the perfect location by a lake.

Sarah's photo, though technically flawless, lacked originality. Alex's photo, with its natural mirror effect in the lake and silhouettes of trees, told a captivating story despite its technical limitations. His understanding of light, composition, and timing showcased depth and emotion that transcended the capabilities of his camera.

Wisdom from the Masters

Often, well-known photographers have advocated that vision and creativity are more important than having the latest gear. Ansel Adams once said, "The single most important component of a camera is the twelve inches behind it." This encapsulates the essence of photography – it's not about the camera but the vision and skill of the photographer.

Chase Jarvis's quote, "The best camera is the one that's with you," emphasizes the importance of seizing the moment with whatever camera you have.

Edward Steichen's insight, "A portrait is not made in the camera but on either side of it," reminds us that the essence of a great photograph lies in the connection between the subject and the photographer.

Conclusion: The Power of Vision and Creativity

While modern equipment offers certain advantages, it's not the cornerstone of great photography. The essence of capturing compelling images lies in the photographer's ability to uniquely perceive the world and translate that vision through their skills and understanding of the medium.

Remember, the most powerful tool in photography is not the camera but the creativity and vision behind each shot.

The Timeless Charm of Analog Photography: Preserving Memories Beyond the Digital Era

In an age where digital technology reigns supreme, the allure of analog photography holds a special place in the hearts of many. As a professional with a deep appreciation for the craft, I am increasingly drawn to film photography's tactile and enduring nature. It's not just about capturing images; it's about creating lasting, tangible and real memories in a way that digital photography often fails to deliver.

The Tangible Legacy of Film

There's something inherently magical about film photography. The anticipation of developing a roll, the grainy texture of the images, and the vibrant colours all contribute to a unique aesthetic that digital cameras struggle to replicate. But beyond the visual appeal, it's the physicality of film that truly sets it apart. Printed photographs become cherished possessions, heirlooms passed down through generations. They are not just pixels on a screen but artifacts of our lives.

The Risk and Reward of Each Shot

In the world of analogue, every frame counts. Film rolls have a limited number of exposures, compelling photographers to be more thoughtful and intentional with each click of the shutter. This limitation fosters creativity and mindfulness, often leading to more meaningful and well-composed photographs. In contrast, the ease of snapping hundreds of digital photos can dilute the significance of each image.

Analog's Answer to Impermanence

Digital photography, for all its convenience, comes with a caveat – impermanence. Our phones and digital storage devices, the primary keepers of our modern memories, are vulnerable. They can be lost, stolen, or succumb to technological obsolescence. Hard drives can fail, and cloud storage is not infallible. The memories we entrust to these digital mediums can vanish instantly, leaving nothing but a sense of loss in their wake.

Prints: Holding onto Memories

This is where analogue photography shines. Printed photographs are not just images; they are physical reminders of moments in time. They endure beyond the lifespan of a device or the latest software update. When we print photos, we give them a permanence that digital files lack. They become part of our physical world, gracing our walls, filling our albums, and lying in wait in old shoeboxes, only to be rediscovered with joy and nostalgia.

A Balance of Two Worlds

As a professional in this field, I advocate for a balance. Embrace digital photography's convenience and technological advancements, but don't forget the value of analogue. Consider printing your digital photos, not just as a backup, but as a way to truly preserve your memories. In this digital age, let's not forget the enduring beauty of a physical photograph, a snapshot in time that can be held, cherished, and passed on.

In conclusion, while the digital world offers us convenience and immediacy, analogue photography provides a depth and permanence that resonates more personally. It's about more than capturing an image; it's about creating a legacy that can be touched, felt, and treasured for years to come.

Capturing the Essence: A Venice Photographer's Guide

Venice, a city of timeless beauty and mystery, offers an endless canvas for photographers. From the serene canals at dawn to the vibrant streets at dusk, each moment in Venice presents a unique opportunity to capture something truly magical.

As a seasoned Venice photographer who has traversed these historic streets and waterways, I've gathered invaluable insights into photographing this enchanting city.

These will be some of the themes and insights I will share during my workshops.

Understanding Venice's Light

• The play of light and shadow in narrow alleys and open piazzas.

• Best times of day for photography in different seasons.

Iconic Locations & Hidden Gems

• Rialto Bridge, St. Mark's Square: Capturing these famous sites from unique perspectives.

• Discovering lesser-known but equally captivating spots, discover the real Venice of the Venetians

The Venetian Palette: Color and Texture

• How to use Venice's rich colours and textures to add depth to your photos.

• Tips for both colour and black and white photography.

Venice in Motion: Gondolas and Vaporetti

• Techniques for capturing movement, from gondola rides to bustling markets.

• Long exposures

Portraits of Venice: People and Culture

• Ethical considerations and tips for street and portrait photography in Venice.

• Capturing the human element amidst a historical backdrop.

Seasonal Variations: Festivals and Floods

Photographing events like Carnival and the acqua alta (high water).

• Gear Recommendations

• What to pack for different types of photography in Venice.

• Advice on navigating the city with your equipment.

• Post-Processing Tips

• Enhancing your photos while retaining the natural beauty of Venice.

• My workflow for editing Venice photography.

• The Photographer's Mindset

Masterclass Insights: Learning from a Professional

Today, I'm excited to share some invaluable insights from my recent masterclasses held in the picturesque cities of Venice, Ljubljana, and Budapest.

As an award-winning photographer with Getty Images, I've learned that the art of photography is an endless journey of discovery. In this post, I'll share some key lessons that can elevate your photography, whether you're a budding amateur or a seasoned professional.

1. The Power of Observation:

One of the first lessons in my masterclass is the power of observation. Great photography starts with seeing the world differently. It's about noticing the details others might miss – the way light falls on a cobblestone street or the fleeting expression on a passerby's face. I encourage my students to slow down and really look at their surroundings. This mindfulness in observation is the foundation of capturing compelling images.

2. Embracing Black and White:

My passion for black and white photography often finds its way into my teaching. Why black and white? It strips away the distractions of colour, allowing the viewer to focus on the subject, composition, and textures. It’s about using shades and tones to tell a story. In our classes, we explore the nuances of monochrome photography and how it can evoke emotions in a way that color sometimes can't.

3. The Art of Composition:

Good composition is critical to creating visually appealing photographs. We delve into the rules of thirds, leading lines, and framing. But more importantly, I encourage students to experiment and sometimes break these rules. We often find our unique style and voice in the breaking of conventional rules.

4. Film Photography – A Timeless Skill:

There's a certain magic to film photography that digital can't replicate. In some of our workshops, we explore this classic art form. Handling film teaches patience and precision – you have only so many shots in a roll, so each one counts. It's a fantastic way to refine your skills and deepen your appreciation for the photographic process.

5. Embracing Technology:

While I adore traditional photography, I also emphasize the importance of modern technology. Understanding post-processing software and social media is crucial in today's digital age. We cover the basics of editing and how to effectively use platforms like Instagram to showcase your work.

Conclusion:

Photography is more than just taking pictures; it’s about storytelling, creativity, and connecting with the world around us. Through my masterclasses, I aim to teach technical skills and ignite a passion for this beautiful art form. Remember, every great photographer started somewhere, and every shot you take brings you one step closer to mastering this craft. Keep shooting, keep learning, and most importantly, enjoy every moment behind the lens.

The Timeless Charm of Black and White Photography in Venice

Venice, a city of vibrant colours and bustling life, is often captured in vivid hues. However, when stripped of colour, its true essence emerges more profoundly and timelessly. Black and white photography in Venice offers a unique lens through which we can explore this historic city, revealing its soul and eternal beauty.

The Magic of Monochrome:

In a black-and-white world, Venice transforms. The absence of colour draws attention to the play of light and shadow, the textures of ancient buildings, and the reflections dancing on the canals. The contrasts become more pronounced, allowing us to see Venice through a different perspective – one that is steeped in history and nostalgia.

Capturing the Essence of Venice:

The challenge in black-and-white photography is to convey the city's essence without the allure of colour. This means focusing on composition, texture, and tonal contrast. The intricate details of Venetian architecture, from the ornate facades of palaces to the worn-out steps of a secluded bridge, all tell a story that is best expressed in grayscale.

The Timelessness of Film Photography:

While digital cameras offer convenience and flexibility, there is something inherently romantic and authentic about capturing Venice on film. The grain, the anticipation of developing your shots, and the organic feel of film photography add a layer of depth and timelessness to the images.

Venice Through the Eyes of a Photographer:

In my workshops, I guide photographers to see beyond the obvious. We explore the narrow alleys, the less-travelled canals, and the quiet corners of Venice. Here, away from the hustle and bustle, you can feel the city's heartbeat, and your photographs become more than just images – they become stories.

Conclusion:

Black and white photography not only captures the timeless beauty of Venice but also evokes emotions that colour sometimes cannot convey. It's about seeing the world in a different light and telling a story that resonates with the soul. Join me in this journey of discovery, where each frame is a love letter to Venice, written in light and shadow.

My Black and White Photography Workshop in Venice is here

Crafting a Steampunk Venice: A Journey with AI and Imagination

Author: Marco Secchi, with te assistance of “Sophie”* my PA from ChatGPT

As a photographer passionate about blending art and technology, I recently embarked on a fascinating project to create a unique AI-generated image. My vision was to merge the historic charm of Venice with a whimsical steampunk twist, and for this, I enlisted the help of ChatGPT, an AI developed by OpenAI.

The Initial Idea

My initial concept was to create a steampunk-themed scene with a flying red car, Santa Claus at the helm, cruising above cobblestone streets lined with gaslight lamps and Victorian-dressed onlookers. The backdrop was to be a smog-tinged, dusk-orange sky buzzing with steampunk drones and airships, encapsulating an alternate retro-futuristic world powered by steam.

First Iteration

The AI, utilizing DALL-E, translated this vision into a square image. The result was intriguing, showcasing a vibrant blend of fantasy and technology, but something was missing – the personal touch of Venice, a city close to my heart.

Incorporating Venice

I requested a modification, replacing the generic city and cobblestones with the unmistakable canals and architecture of Venice. The AI adapted seamlessly, preserving the original atmosphere and lighting while introducing elements unique to Venetian scenery.

A Twist in the Tale

In a creative twist, I decided to replace the car with a steampunk-style sledge, still piloted by Santa. The AI responded brilliantly, creating an image that perfectly blended the new elements with the existing theme.

Final Adjustments

The last step was to adjust the aspect ratio. We moved from the initial square format to a 4:3 ratio and finally settled on a landscape orientation to better capture the expansive and dynamic nature of the scene.

Conclusion

This journey with AI art was not just about creating an image; it was a dance of ideas and technology, where each suggestion was met with an adaptive visual response from the AI. As a photographer who loves exploring the intersection of technology and art, this experience was a testament to the endless creative possibilities that AI tools like ChatGPT can offer.

I extend my heartfelt thanks to ChatGPT for assisting in this creative endeavour. Its ability to understand and translate ideas into visual art is nothing short of magical.

*On a future post I will talk about “Sophie” my PA at ChatGPT