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Marco Secchi

Ramblings of a Confused

“Rambling of a Confused” is the blog of award winner photographer and visual storyteller Marco Secchi

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December 18, 2012

Rolleiflex Automat MX 3.5

December 18, 2012/ Marco Secchi

Rolleiflex Automat (X sync.) is a medium format TLR film camera manufactured by Franke & Heidecke, Braunschweig, Germany, and produced between 1949-51.Rolleiflex 3.5 MX-EVS

Automat (X sync.) is also known as Model Automat MX 3.5

All Rolleiflex Automat series was produced between 1937-1956. Mine is 1954.

Automat name stands to introduced automatic film counter in 1937; this counter senses the thickness of the film backing to accurately begin counting frames, obviating the need for the ruby window that forced the photographer to read the frame number off the back of the film itself. Rolleiflex TLR film cameras were most famous and the standard of news and studio photographers for decades. Many photographers still shoot with Rolleiflex TLR film cameras and black-and-white film.

Rolleiflex is the name of a long-running and diverse line of high-end cameras originally made by the German company Franke & Heidecke, and later Rollei-Werk. The "Rolleiflex" name is most commonly used to refer to Rollei's premier line of medium format twin lens reflex (TLR) cameras. (A companion line intended for amateur photographers, Rolleicord, existed for several decades.) However, a variety of TLRs and SLRs in medium format, and zone focus, and SLR 35 mm, as well as digital formats have also been produced under the Rolleiflex label. The 120 roll film Rolleiflex series is marketed primarily to professional photographers. Rolleiflex cameras have used film formats 117 (Original Rolleiflex), 120 (Standard, Automat, Letter Models, Rollei-Magic, and T model), and 127 (Baby Rolleiflex).

The Rolleiflex TLR film cameras were notable for their exceptional build quality, compact size, modest weight, superior optics, durable, simple, reliable mechanics and bright viewfinders. They were popular and widely imitated. The high-quality 8 cm focal length lenses, manufactured by Zeiss and Schneider, allowed for a smaller, lighter, more compact camera than their imitators, The highly regarded Zeiss Planar f2.8 and Schneider Xenotar lenses, both 80mm focal length and fast in comparison, are both state of the art optics. Unique to the Rolleiflex Automat and letter model cameras, the mechanical wind mechanism was robust and clever, making film loading semi-automatic and quick. This mechanism started the exposure counter automatically, auto-spaced the 12 or 24 exposures, and tensioned the shutter; all with less than one full turn of the film advance crank. This makes the Rolleiflex Automat/Letter model cameras very sought-after for shooting fast paced action, such as street photography. A wide range of accessories made this camera a system: panorama head, sun shade, parallax-corrected close-ups lenses, color correction, contrast enhancing, and special effect filters, all mounted with a quick release bayonet, as well as a quick-change tripod attachment. Some amateur and fine-art photographers still shoot Rolleiflex TLR film cameras with color transparency, color negative, or black-and-white film. The later f2.8 and f3.5 letter models (Planar or Xenotar lens) are highly sought after in the used market, and command the greatest price. Rolleiflex TLRs are still manufactured in Germany by DHW Fototechnik.Historically there were five focal length cameras available including 5.5 cm Rollei-Wide, 6.0 cm Baby Rollei, 7.5 cm (f:3.5), 8.0 cm (f2.8), and 13.5 cm (f:4 Zeiss Sonnar) Tele-Rolleiflex. Although all Rolleflex cameras can be fine user cameras, there is also an active market for many Rolleiflex models as collectables, and this adds (greatly in some models) to the end price paid, particularly in Japan

December 18, 2012/ Marco Secchi/ Comment
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Braunschweig, Germany, Rollei, Rolleiflex, Rolleiflex TLR, Single-lens reflex camera, Toll-like receptor, Twin-lens reflex camera

Marco Secchi

Fine art, commercial and editorial Photographer | Director of Photography | Digital Content Creator | Photography Consultant | Innovation Leader |

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The Slower Pulse
Saturday, 6:00 PM. The world is usually rushing toward the weekend, but here, everything has stopped.

There is a profound weight to standing in a place that has already seen its "future" happen. 
We obsess over our calenda
The Slower Pulse Saturday, 6:00 PM. The world is usually rushing toward the weekend, but here, everything has stopped. There is a profound weight to standing in a place that has already seen its "future" happen. We obsess over our calendar, the appointments, the deadlines, the linear march of 2026 but stone doesn't care about a Tuesday or a Saturday. It operates on a pulse that lasts centuries. Life in the past wasn't a different world; it was this exact same sky, just felt by hands that are now part of the soil. Slicing the Infinite This connection between the "now" and the "forever" is exactly what we tackled in Lesson 2: Shutter Speed https://marcosecchi.substack.com/p/starting-photography-lesson-2-shutter-speed Technically, we use the shutter to slice time into fractions—$1/500$, $1/125$, $1/60$. We think we are "capturing" a moment. But when you are faced with walls that have stood since the 13th century, you realize the shutter is actually a tiny window into the infinite. The Lesson Connection: In Lesson 2, we talked about how shutter speed dictates how we experience motion. The Fast Life: We often move through our days at a "high shutter speed"—everything is a sharp, frantic fragment. The Long View: But to photograph history, you have to slow down your own internal rhythm. When I framed this, the choice wasn't just about light; it was about honouring the stillness. By choosing a deliberate, steady moment to click the shutter, I wasn't trying to freeze a "now." I was trying to show the endurance. The calendar says it’s Saturday. The stone says it’s just another evening in an eternal cycle. As you go into your weekend, ask yourself: are you living at 1/1000 of a second, or can you dial it back? Can you find the stillness in your own "frame" and let the light settle? Photo A window into the infinite. Dvigrad, Istria, at the edge of the day. Proof that while we obsess over the calendar, the stone only cares about the light.
Morning fog rolling through the hills of Istria, just outside Motovun.

This landscape does something interesting to your sense of distance. The layers of trees appear and disappear inside the mist, and suddenly the scene becomes less about geography
Morning fog rolling through the hills of Istria, just outside Motovun. This landscape does something interesting to your sense of distance. The layers of trees appear and disappear inside the mist, and suddenly the scene becomes less about geography and more about rhythm. Light, shadow, vapour, then another line of forest quietly emerging behind it. Moments like this are why I still enjoy working with a simple camera and a long lens. No drama, no spectacle. Just patience and attention while the landscape slowly reveals itself. Photographed with a Leica, somewhere between Motovun and the silent valleys of inland Istria. #Leica #LeicaPhotography #Istria #Motovun #BlackAndWhitePhotography #LandscapePhotography #FoggyMorning #MinimalLandscape #LeicaCamera #FineArtPhotography
Five days. One incredible peninsula. Our Istria Photography Workshop kicks off tomorrow!

We’re diving deep into the coastlines, the history, and the art of the frame. It’s going to be an intense, inspiring week. Let’s go!

#Istria
Five days. One incredible peninsula. Our Istria Photography Workshop kicks off tomorrow! We’re diving deep into the coastlines, the history, and the art of the frame. It’s going to be an intense, inspiring week. Let’s go! #Istria #Photography #Croatia #VisualStorytelling
Ki emlékszik még ezekre? A „diafilmezés” volt a 20. század Netflixe Magyarországon. Találtam egy egész gyűjteményt ezekből az apró, papírdobozos csodákból
Ki emlékszik még ezekre? A „diafilmezés” volt a 20. század Netflixe Magyarországon. Találtam egy egész gyűjteményt ezekből az apró, papírdobozos csodákból. ​ Who remembers these? "Diafilm" was the Netflix of the 20th century in Hungary. I found an entire collection of these little wonders in their cardboard rolls.
Some mornings, Venice gives you nothing but grey skies and a ghost of a boat. 
That's usually when the best photographs happen. 
Punta della Dogana, Leica, patience.

#Venice #Leica #MoodPhotography #DocumentaryPhotography #ItalyInBlackAndWhite
Some mornings, Venice gives you nothing but grey skies and a ghost of a boat. That's usually when the best photographs happen. Punta della Dogana, Leica, patience. #Venice #Leica #MoodPhotography #DocumentaryPhotography #ItalyInBlackAndWhite
VENICE, ITALY – March 6, 2026: Long-exposure black and white photograph of the historic landing stage known as the "Approdo per la Strada Ferrata" on the Bacino di San Marco waterfront. 
The structure was built in the 19th century to
VENICE, ITALY – March 6, 2026: Long-exposure black and white photograph of the historic landing stage known as the "Approdo per la Strada Ferrata" on the Bacino di San Marco waterfront. The structure was built in the 19th century to receive passengers arriving in Venice from the mainland railway connection and remains a distinctive architectural element along the Riva degli Schiavoni. in Venice, Italy.

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