An Apparition...

There are moments in the year that feel wrong for beginnings.

The calendar says “start”, but the light says “wait”. Energy is low, days are short, nothing feels aligned. This is usually when we pause projects, postpone ideas, archive impulses.

I am doing the opposite.

Against the logic of the season, and very much inside a darker, quieter stretch of time, I am starting something new. Not a company. Not a brand in the usual sense. A container.

I am calling it Compagnia delle Apparizioni.

The name matters. An apparition is not an announcement. It does not arrive loudly, it does not explain itself, it does not ask for permission. It appears, briefly, clearly, and then it may disappear again.

This is a space for images, figures, costumes, objects, and small works that exist somewhere between intention and accident. Things that do not belong to a single discipline. Photography will be part of it, obviously, but not as documentation. More as presence. Prints are not decoration here, they are devices. Ways of allowing something to surface.

Some of what will come from this will be visible. Some will remain private. Some will last. Some will only pass through.

New ideas, new contacts, new conversations are already forming around it, quietly, without strategy.

That feels important. This is not growth for the sake of movement. It is movement because something insists on being made.

Starting this now, in this season, feels slightly irrational. Which is usually how I know it is right.

More will appear when it is ready. No schedule. No roadmap.

Just appearances.

PS. I have been already asked why 30.1

30.1.2026 feels unfinished. It is not a milestone. It is not clean. It is not “end of month, reset, new chapter”. It looks like something that started because it had to, not because the calendar allowed it. That fits Compagnia delle Apparizioni extremely well.

30.1 has another quiet advantage.
It sits just before the edge. Like someone stepping into view while everyone else is waiting for tomorrow. That sense of being early, slightly premature, slightly wrong-footed, is exactly the energy you described earlier about starting in a dark season.